Peacock 2025 Olympics News. Peacock added 3 million subscribers this summer (july 1 to september 30), when it was the streaming home to the paris olympics. Peacock, which counted 36 million subscribers as of october, has lagged behind some of its competitors in terms of subscriber growth, and the service still isn’t profitable.

The streaming services attracted considerable viewership over the past. The next time nbcu shares peacock sub numbers, it’ll be a new record, driven by the momentum of the olympics and another exclusive nfl game.